Brand Plan & Strategy
Craft a Clear, Impactful Brand Identity
What's included:
Included in the Brand Plan & Strategy Package:
✅ Brand Discovery & Strategy Session
- A deep dive into your brand’s mission, vision, values, and unique positioning.
✅ Market & Competitor Analysis
- Understand your place in the industry and how to stand out.
✅ Brand Voice & Messaging Guide
- Develop clear, consistent messaging that speaks to your audience.
✅ Ideal Audience & Persona Development
- Define and refine your target market for better engagement.
✅ Visual Direction & Mood Board
- Establish the creative foundation for your brand’s aesthetic.
✅ Brand Guidelines
- A strategic document to maintain consistency across all brand touchpoints.
Project Timeline
🕒 Typical project duration: 4 weeks
Week 1
Project Start
Project Start
Project Kickoff & Brand Discovery
- We begin with an in-depth discovery session to understand your business goals, audience, and vision.
Week 2
Research & Strategy Development
Research & Strategy Development
Market Analysis & Brand Positioning
- MOSAI Group conducts competitor research, audience profiling, and brand positioning exercises.
- We develop your brand’s unique message, voice, and differentiation strategy.
Week 3
Creative Direction & Refinement
Creative Direction & Refinement
Visual Identity & Brand Guidelines
- We create a mood board and brand direction document to align visuals with strategy.
- Refinements are made based on feedback.
Week 4
Final Delivery
Final Delivery
Comprehensive Brand Strategy & Guidelines
- You receive a complete brand plan, messaging framework, and brand guidelines document for future use.
🚀 Let’s Build a Brand That Lasts!
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