From Generic to Genuine
Ariake’s original brand presence was limited to a plain wordmark and a plastic-insert menu that didn’t reflect the quality of their dining experience. By reimagining their logo and menu design, while still honoring elements of their past identity, we created a cohesive brand experience rooted in authenticity.
Design that Matches the Dining
The new logo and menu were designed to mirror the elevated flavors and atmosphere of Ariake. A leather-bound, logo-embossed menu with permanent printed pages replaced the outdated plastic insert, adding sophistication, class, and permanence to the restaurant’s presentation.
