Brand Plan + Strategy

By purchasing a Brand Plan and Strategy Package from MOSAI Group, you (“Client”) acknowledge and agree to the following terms and conditions:

1. Scope of Services

MOSAI Group (“Consultant”) will develop a comprehensive Brand Plan & Strategy tailored to the Client’s business needs. This may include, but is not limited to:

• Brand positioning & messaging
• Target audience analysis
• Visual identity recommendations
• Market differentiation strategies
• Marketing & communication guidelines
• Suggested brand assets & applications

The exact scope of deliverables will be outlined in the package selected at the time of purchase.

2. Project Process & Timeline

• Upon purchase, Client will receive an onboarding email with next steps, including an intake form to gather brand information, business goals, and other relevant details.
• Work will commence once all required information has been submitted and the initial deposit has been paid.
• The estimated project timeline will be provided based on the scope of work and Client’s responsiveness to requests for feedback and materials.

3. Payment Terms

To initiate the project, payments will be structured as follows:

• 50% Deposit – Required to begin the project and enter MOSAI Group’s workflow.
• 25% Progress Payment – Due at a key project milestone, such as initial brand analysis completion or presentation of first strategic recommendations.
• 25% Final Payment – Due upon project completion, prior to final strategy delivery.

All payments are non-refundable once work has commenced. Failure to complete payments may result in project delays or suspension.

4. Revisions & Additional Work

• Each package includes a set number of revisions as outlined in the service description. Additional revisions or expanded scope requests will require additional fees.
• Major scope changes (e.g., additional research, competitive analysis, visual branding assets) will be subject to a separate agreement and fee adjustment.

5. Client Responsibilities

• Client must provide necessary brand and business information, including existing branding materials (if applicable), audience insights, and market preferences.
• MOSAI Group is not responsible for delays caused by missing or incomplete information.
• If Client fails to communicate or provide requested materials for more than 30 days, the project may be considered abandoned, and additional fees may apply to resume work.

6. Ownership & Rights

• Upon final payment, Client will have full rights to the final Brand Plan & Strategy.
• MOSAI Group retains the right to showcase completed work (excluding proprietary business details) in portfolios, marketing materials, and case studies unless a written confidentiality agreement is established.
• Any third-party assets (e.g., stock images, fonts, proprietary research data) may be subject to their own licensing terms, which Client agrees to comply with.

7. Implementation & Support

• The Brand Plan & Strategy package provides strategic guidance, but implementation (e.g., website development, social media execution, graphic design) is not included unless purchased separately.
• MOSAI Group offers optional follow-up consultation and implementation services, which can be booked separately as needed.

8. Limitation of Liability

MOSAI Group is not responsible for:

• The outcomes or success of any branding strategies once implemented by the Client.
• Business decisions made by the Client based on the Brand Plan & Strategy.
• Any loss of revenue, data, or reputation due to Client’s interpretation or execution of strategic recommendations.

9. Acceptance of Terms

By proceeding with this purchase, Client acknowledges that they have read, understood, and agreed to these terms.

‍